Fashion Forecasting
The Ask
The ask of fashion forecasting is to predict future trends so brands can make the right decisions. This includes what styles, colors, fabrics, and silhouettes will be popular. It helps designers and companies plan ahead, create products people will want, and stay competitive in the market.
The Process
The process of fashion forecasting starts with research. Forecasters look at things like social media, pop culture, runway shows, and street style to see what people are wearing and talking about. They also pay attention to world events, music, and lifestyle changes because all of these can influence fashion.
Next, they analyze the information they collected and look for patterns or trends. From there, they predict what will become popular in the future, including colors, fabrics, and styles. Finally, they share these predictions with designers and brands so they can create collections that match upcoming trends.
My Team
Adair Bredeen
Maggie Devine
Cara sWisher
Ella Crowe
The Outcome
The outcome of my fashion forecasting project “The After Party” is a clear vision of future trends inspired by nightlife and post-event style. It shows how fashion can shift from formal to more relaxed, expressive looks after events. This project helps guide design choices by focusing on comfort, bold details, and statement pieces that reflect confidence and individuality.
